Content, Application, and Service Types
Content, applications and services enabled by ICT networks are the key to digital take-up and adoption, including even voice where OTT applications substitute for telephony usage. Hence, once sufficient connectivity is available in a given situation or location, the accessibility and attractiveness of services, applications and content on affordable terms are crucial to increased utilisation.The three categories of e-services which have been found particularly conducive to ICT adoption by currently excluded consumers have in are: Voice and messaging services, Entertainment and Education.
Overcoming the Challenges
The challenges can all gradually be overcome, typically through the working of a virtuous circle.